The TCS Sydney Marathon has found a new partner in the Seven Network, marking a significant collaboration in the world of Australian sports. The marathon, scheduled for 31st August, will receive extensive coverage on Seven’s channels and streaming platform, ensuring a wide audience across the country can witness the event live.
As the largest marathon in Australia, the TCS Sydney Marathon holds a special place in the hearts of runners and enthusiasts alike. The partnership with Seven brings a new level of exposure and accessibility to the event, with broadcasts on 7mate and 7plus, including highlights and replays for viewers to enjoy.
Renowned broadcaster Bruce McAvaney OAM will be at the forefront of the commentary team, adding his expertise and insight to the live coverage. His acknowledgment of Sydney’s inclusion among the prestigious Abbott World Marathon Majors underscores the significance of this event in the global running community.
The naming rights for the Sydney Marathon are held by TCS, a leading global IT services provider. This partnership extends beyond branding, with TCS serving as the event’s official IT services and technology consulting partner, volunteer program partner, and fundraising partner, highlighting the depth of collaboration involved.
Seven’s Commercial Director, Sport, Renee Quirk, expressed the network’s pride in supporting Australian athletics, citing recent coverage of various sporting events. The addition of the Sydney Marathon to Seven’s portfolio further solidifies the network’s commitment to showcasing elite sporting competitions and inspiring stories from the world of athletics.
Wayne Larden, Race Director of the TCS Sydney Marathon, emphasized the importance of partnering with Seven to enhance the event’s coverage and reach a broader audience. The collaboration aims to spotlight the talents of elite athletes, share inspirational narratives of everyday runners, and showcase the scenic beauty of Sydney to a national audience.
Managed by Pont3 and owned by Athletics Australia, the TCS Sydney Marathon stands as a testament to the growing popularity of marathon running in Australia. With support from Destination NSW, the event continues to attract top-tier athletes and enthusiastic participants, contributing to the vibrant sports culture of the country.
The partnership between the TCS Sydney Marathon and Seven signifies a significant milestone in the promotion of long-distance running in Australia. By leveraging Seven’s extensive reach and broadcasting capabilities, the marathon is set to captivate audiences nationwide and elevate the profile of the sport in the country.
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