ASICS made a significant impact at the 2024 Auckland Marathon with the help of Evolution Dome, an Auckland-based provider of air beam inflatable structures. The marathon, held on November 3rd, saw the deployment of a 10m and an 8m dome by ASICS, creating a visually striking and functional setup for both runners and sponsors.
The 10-meter dome, strategically placed at the Viaduct Event Centre, served as the central hub for event registration activities. This spacious dome not only facilitated a smooth process for participants to collect their race numbers and essential information but also served as a prominent branding platform for ASICS, highlighting its role as a key sponsor of the event.
Matt Wallace, the sports marketing manager of ASICS NZ at Brittain Wynyard & Co Ltd, expressed satisfaction with the domes, emphasizing their ability to stand out, create focal points at the event, and align effectively with the brand’s message. The Evolution Domes not only met but exceeded expectations, offering visibility, distinction, and a strong sustainability message.
Meanwhile, at the finish line in Victoria Park, an 8-meter dome provided a dedicated space for athletes to recuperate after completing their challenging race. This dome also hosted various brand activations, adding another layer of engagement and enhancing the overall marathon experience for participants and spectators alike.
Martin Avard, the director of Air Space Structures, highlighted the success of the domes at the Auckland Marathon as a continuation of their effectiveness demonstrated at the Hawkes Bay Marathon earlier in 2024. This showcases the versatility and practicality of these inflatable structures for large-scale athletic events, underscoring their value in creating impactful event environments.
Such collaborations between sports brands like ASICS and innovative providers like Evolution Dome not only elevate the visual appeal of events like the Auckland Marathon but also enhance the functional aspects, contributing to a seamless and memorable experience for all involved. These temporary structures play a crucial role in event branding, sponsor visibility, and participant engagement, reflecting the evolving trends and standards in event management and marketing.
As the industry continues to evolve, the integration of unique and sustainable solutions, such as air beam inflatable structures, is becoming increasingly prevalent. Brands are recognizing the importance of creating memorable and immersive experiences for their audiences, and partnerships like the one between ASICS and Evolution Dome exemplify this shift towards more interactive and visually impactful event setups.
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