Brooks Running has stepped in as the new naming sponsor of the eDreams Mitja Marató Barcelona, solidifying its partnership for the next two editions. The upcoming race, renamed eDreams Mitja Marató Barcelona by Brooks, will see participants, volunteers, and staff adorned in Brooks’ official race attire. This collaboration not only elevates the event’s profile but also underscores Brooks’ commitment to the running community.
The Marketing Director of Brooks Running EMEA, Jim Miles, emphasized the brand’s ethos of unity and empowerment in running. He expressed pride in associating Brooks with the Barcelona Half-Marathon, inviting all runners to embrace their individuality and strive for personal achievements. This alignment with the event signifies Brooks’ enduring legacy in the running industry, spanning over a century.
Mauro Llorens, the director of the eDreams Mitja Marató Barcelona by Brooks, highlighted the significance of this partnership in enhancing the race’s appeal and positioning it as a premier half-marathon in Europe. The collaboration echoes a shared message that running is not just a sport but a source of joy and fulfillment for participants of all levels.
The eDreams Mitja Marató Barcelona by Brooks stands out as an annual international half-marathon held in Barcelona, attracting a diverse array of runners from across the globe. Recognized as a Gold Label Road Race by World Athletics, the event garners substantial participation from both elite athletes and recreational runners, embodying the spirit of inclusivity and competition.
Brooks Running, a renowned global brand offering performance footwear, apparel, and accessories, operates in over 50 countries, inspiring individuals to embark on their unique running journeys. With a legacy dating back to 1914, Brooks continues to innovate and empower runners worldwide, epitomizing excellence and community engagement.
The recent edition of the eDreams Mitja Marató Barcelona by Brooks witnessed exceptional feats, including Jacob Kiplimo setting a new world record in the half marathon, further solidifying the event’s prestige on the international running circuit. The race also saw remarkable achievements by female athletes, underscoring the growing diversity and talent in long-distance running.
As the event continues to draw record numbers of participants, with a notable increase in female representation, Barcelona cements its status as a hub for running enthusiasts and elite athletes alike. The race’s emphasis on sustainability, exemplified by partnerships with eco-conscious providers like Aigües de Barcelona, underscores its commitment to environmental stewardship and community well-being.
Looking ahead, the eDreams Mitja Marató Barcelona by Brooks promises to be a beacon of sporting excellence, camaraderie, and innovation, uniting runners from around the world in a shared pursuit of athletic achievement and personal growth.
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