The Big Sur International Marathon has announced a significant development as it welcomes HOKA as the presenting sponsor for its 38th annual event happening on April 27, 2025. This partnership, set to span five years, signifies a deepening of the relationship between HOKA and the iconic marathon, both dedicated to providing top-notch experiences for runners.
Having been a premium sponsor of the marathon since 2018, HOKA’s enhanced role as the presenting sponsor will see the continuation of its involvement in various aspects of the event, including the VIP program and the renowned Boston 2 Big Sur Challenge. The collaboration aims to offer runners exclusive amenities, customized training programs, and guidance from prominent figures in the running world.
On the day of the marathon, participants can expect to be energized by the HOKA FLY HUMAN FLY Zone, a branded on-course activation designed to motivate and support runners as they make their way to the finish line.
Dino Pick, Chair of the Board of Directors, expressed excitement about the extended partnership with HOKA, emphasizing the shared values of community, innovation, and performance that underpin the collaboration. The renewed alliance is poised to elevate the overall experience for all participants.
While the 2025 Big Sur International Marathon has reached full capacity, individuals still have the opportunity to engage with the event through various avenues. This includes running with official charity partners or securing a Youth Fitness Charity Entry, which contributes to youth running programs in Monterey County.
The Big Sur Marathon Foundation, a nonprofit organization dedicated to promoting health and benefiting the community through running events, organizes the Big Sur International Marathon and the Monterey Bay Half Marathon. The foundation’s commitment to supporting local nonprofits underscores its broader impact on the community.
HOKA, known for its rapid growth in the performance footwear and apparel industry, prioritizes cushioning and support in its products to provide a smooth and comfortable running experience. Through collaborations with elite athletes and everyday runners, HOKA continues to push the boundaries of innovation and design, emphasizing its bold and unconventional approach to sportswear.
Blistering Pace Race Management, a company specializing in race management services, including oversight of various events, collaborates with organizations like the Big Sur Marathon Foundation to ensure the seamless execution of races. Their expertise and experience contribute to the success and smooth running of events like the Big Sur International Marathon.
As the Big Sur International Marathon gears up for its 38th edition with HOKA as the presenting sponsor, the stage is set for an exciting and memorable event that celebrates the spirit of running and community engagement.
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