ICON Agency has secured the prestigious PR account for IMG’s Marathon events following their successful stint at the Melbourne International Flower and Garden Show. The agency’s track record of delivering exceptional results led to their appointment as the PR partner for IMG’s upcoming running events in 2025, including the Great Ocean Road Running Festival and the Nike Melbourne Marathon Festival.
Having previously collaborated with IMG on the Melbourne International Flower and Garden Show, ICON demonstrated its prowess in media relations and influencer engagement, contributing to record-breaking event attendance. Joanne Painter, Group Managing Director at ICON, expressed enthusiasm for the new partnership with IMG Events, highlighting the team’s eagerness to elevate the upcoming marathon events to new heights.
Allie Natoli, marketing director at IMG, commended ICON’s performance during their collaboration on the Melbourne International Flower and Garden Show, citing it as a natural progression to entrust them with the PR responsibilities for the running events. With the Great Ocean Road Running Festival scheduled for May and the Nike Melbourne Marathon Festival set for October, both parties are gearing up for an exciting year ahead.
The collaboration between ICON Agency and IMG signifies a strategic alignment aimed at enhancing the visibility and success of the marathon events. By leveraging ICON’s expertise in integrated communications and PR, IMG aims to amplify the reach and impact of these prestigious running festivals, catering to a diverse audience of running enthusiasts.
As the countdown begins for the Great Ocean Road Running Festival and the Nike Melbourne Marathon Festival, industry experts anticipate a wave of innovative PR and marketing initiatives that will captivate audiences and drive engagement. The partnership between ICON Agency and IMG sets a precedent for future collaborations in the events industry, showcasing the power of strategic communication in promoting and enhancing large-scale sporting events.
With a proven track record of delivering outstanding results for major events, ICON Agency’s appointment as the PR partner for IMG’s Marathon events underscores their expertise in event promotion and audience engagement. The upcoming marathon events are poised to benefit from ICON’s innovative PR strategies and creative campaigns, setting the stage for an unforgettable experience for participants and spectators alike.
As the world of sports and entertainment continues to evolve, strategic partnerships between agencies like ICON and event organizers such as IMG play a crucial role in shaping the landscape of major sporting events. The collaboration between ICON Agency and IMG represents a dynamic synergy that promises to elevate the profile and success of the Marathon events, creating lasting impact and memorable experiences for all involved.