In recent years, a new trend has emerged in the travel industry where travelers combine their love for running with exploring new destinations. Referred to as “running tourists” or “marathon travelers,” these individuals seek out locations that offer not only scenic beauty and cultural experiences but also the opportunity to participate in marathons or other running events. This trend has gained traction as more people adopt active lifestyles and seek unique travel experiences beyond traditional sightseeing.
Cities worldwide have recognized the allure of hosting major running events to attract tourism. Established races like the London Marathon, New York City Marathon, and Tokyo Marathon have become iconic, drawing participants from around the globe. In addition to these well-known events, smaller cities and exotic locales are increasingly organizing their own marathons, half-marathons, and themed runs to cater to this growing market. Travel agencies and tour operators are also offering specialized itineraries that include race entries, training guidance, and post-race recovery activities, while individual hotels are creating packages to cater to this trend.
Looking ahead to 2025, the trend of combining travel with running experiences is expected to continue its upward trajectory. Major marathons like the London Marathon have seen a surge in international applicants, indicating the growing interest in race-cation experiences. The appeal of running events goes beyond the physical challenge; participants are drawn to the sense of accomplishment, camaraderie, and the opportunity to explore new destinations on foot.
One of the most popular marathons in Europe is the Paris Marathon, known for its scenic route that passes iconic landmarks like the Eiffel Tower and Notre Dame. Runners participating in the Paris Marathon can stay at Hotel Experimental Marais, a five-star property that blends neo-Gothic grandeur with contemporary elegance. The hotel offers amenities like a sophisticated cocktail bar and a spa, providing runners with a luxurious retreat after the race.
The London Marathon, founded in 1981, is a global event that attracts elite runners and participants of all abilities. The race route takes runners through iconic London landmarks, culminating on The Mall. Participants can stay at the London Marriott Hotel County Hall, which offers stunning views of Big Ben and the Houses of Parliament, along with premium amenities like a gym, swimming pool, and award-winning dining options.
Scotland’s largest running event, the Edinburgh Marathon, is part of the Edinburgh Marathon Festival featuring various race distances over a weekend. Known for its flat and fast route, the marathon passes through Edinburgh’s historic landmarks before finishing along the East Lothian coastline. Participants can stay at The Gleneagles Townhouse, a luxury hotel offering modern amenities and a rooftop bar for post-race relaxation.
The Chicago Marathon, considered one of the top marathons worldwide, attracts runners from diverse backgrounds. The flat race course takes participants around the iconic city, with Viceroy Chicago providing a stylish accommodation option for runners. The hotel features lake views, a rooftop pool, and a restaurant serving locally inspired cuisine, offering a comfortable stay for marathon participants.
The Venice Marathon, which began in 1986, is a scenic race that takes runners through historic sites like St. Mark’s Square and the Grand Canal. Participants can stay at Il Palazzo Experimental, a luxury hotel in Venice’s Dorsoduro district, offering elegantly designed rooms and convenient access to various parts of the city, making it an ideal choice for marathon participants and spectators.
The Athens Classic Marathon, known for its challenging route tracing the legendary path of Pheidippides, culminates at the Panathenaic Stadium in Athens. Participants can stay at One&Only Aesthesis, a luxury resort on the Athenian Riviera, offering traditional Greek glamour and a spa for post-marathon relaxation. The hotel provides a unique blend of modern comfort and historic charm, making it a perfect retreat for marathon participants.
As the trend of marathon tourism continues to grow, more destinations are expected to capitalize on the appeal of hosting running events to attract travelers seeking both physical challenges and immersive cultural experiences. Whether it’s running through the streets of Paris, along the Thames in London, or amidst the historic sites of Athens, marathon travelers are embracing the opportunity to combine their passion for running with discovering new destinations, creating unforgettable race-cation experiences.
📰 Related Articles
- Rise of ‘Race-cations’: Running Meets Travel for Active Adventurers
- Esports Tourism: How Gaming Transforms Global Travel Experiences
- World Travel Market Africa 2025: Driving Sustainable Tourism Growth
- Venice Travel Tips: Gondola Ride Caution and Alternative Experiences
- Unveiling the Nuances of Japanese Culture Through Travel Experiences