UniCredit, a prominent pan-European banking group, is set to sponsor the 13th edition of the Wizz Air Milan Marathon as the Title Sponsor for the relay race. Scheduled for April 6, 2025, the event organized by RCS Sports & Events will take place in the vibrant city of Milan. The marathon route of 42.195 km will be segmented for the race, offering a unique challenge for participants.
The UniCredit Relay Marathon has been a standout feature of the event, fostering the growth of the marathon and strengthening bonds with Milan and its community over the years. The event’s Charity Program, which allows runners to support official non-profit organizations by purchasing race bibs, has been instrumental in raising funds for charitable projects. Since its inception in 2010, the program has generated over €6.5 million, showcasing the generosity and support of participants.
In 2024, the event witnessed the participation of over 100 non-profit organizations and around 4,000 teams, raising a substantial sum of €1.46 million through various avenues, including corporate donations, individual contributions, and crowdfunding efforts. The success of the program has led to a significant increase in donations year on year, highlighting the community’s commitment to making a positive impact.
For the 2025 edition, numerous organizations have already pledged their participation, with a diverse range of causes being supported. From social inclusion to healthcare assistance and environmental protection, the lineup of charities reflects the varied interests and concerns of the community. The involvement of these organizations underscores the marathon’s role in promoting solidarity and giving back to society.
Remo Taricani, Deputy Head of Italy at UniCredit, emphasized the bank’s support for sports and its role in fostering inclusivity and community spirit. By sponsoring events like the Relay Marathon, UniCredit aims to promote a healthy and active lifestyle while contributing to charitable endeavors. The marathon serves as a platform to showcase the power of sports in uniting people for a common cause.
Paolo Bellino, CEO and General Manager of RCS Sports & Events, expressed delight in continuing the partnership with UniCredit and highlighted the record-breaking fundraising achievements of the 2024 edition. With expectations of over 16,000 relay participants in the upcoming event, the marathon has evolved into a highly anticipated occasion for runners and supporters alike. The success of the Charity Program underscores the community’s enthusiasm for contributing to meaningful causes.
The 2025 Charity Program has already garnered significant interest, with all slots filled within two months of registration. Over 100 non-profit organizations are gearing up to participate in the marathon, symbolizing the collective effort towards creating a positive impact on society. As the countdown to April 6 begins, the stage is set for a memorable and impactful UniCredit Relay Marathon in Milan.
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