Sony is doubling down on its commitment to live-service games, despite some past setbacks. PlayStation boss Hermen Hulst recently expressed the company’s determination to expand its live-service portfolio during a business presentation. Hulst specifically mentioned Bungie’s upcoming live-service game, Marathon, and expressed confidence that it would not meet the same fate as the failed Concord.
While Sony’s previous live-service releases like Helldivers 2 received mixed reception, the company remains undeterred by failures such as Concord and reported challenges with Fairgame$. Hulst acknowledged the competitive nature of the live-service gaming market and emphasized the need for differentiation and innovation to succeed.
Following feedback from Marathon’s alpha test, Hulst highlighted the importance of a rigorous validation process to ensure a game’s creative and commercial viability. Sony has implemented a more thorough approach to assessing game concepts and aims to deliver a bold and engaging experience with Marathon.
Despite facing controversy over stolen art assets, Bungie’s Marathon is still on track for its scheduled release on September 23. Sony’s commitment to building a resilient live-service portfolio extends beyond Marathon, with Hulst emphasizing the company’s dedication to diversity in its gaming offerings.
Recent developments at Sony, including staff reductions at the studio behind Days Gone and the cancellation of live-service projects like a God of War title and The Last of Us Online, reflect the company’s strategic shifts in the live-service space. Concerns surrounding the multiplayer heist game Fairgame$ have also led to a reported delay to 2026.
Sony’s evolving approach to live-service games underscores the competitive and dynamic nature of the gaming industry. With a focus on innovation, differentiation, and community engagement, Sony aims to carve out a successful niche in the live-service gaming landscape.
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