The BMW Berlin Marathon is a prestigious event that attracts elite runners from around the world. Since 2011, BMW has been the title sponsor of this iconic marathon, showcasing the brand’s commitment to strength, endurance, and efficiency. BMW’s sustainable vehicles align with the values of the running community, emphasizing the joy of running and supporting athletes in their preparation.
Leading the pack is the new BMW i5, the official lead vehicle that guides runners through the course with intelligent resource use. Over 50 vehicles and 15 scooters from BMW’s fleet ensure the smooth operation of the BMW Berlin Marathon, highlighting the brand’s dedication to sustainable technology and the sport of running.
Adidas, another key partner of the marathon, continues the legacy of its founder, Adi Dassler, by focusing on improving athletes’ performance. With a mission to help individuals achieve their personal best, Adidas Running offers a range of products tailored to every runner’s needs, encouraging personal development and growth.
Abbott, a global healthcare company, sponsors the Abbott World Marathon Majors, including the BMW Berlin Marathon. By supporting these prestigious marathons, Abbott celebrates human endurance and determination, promoting health and well-being. The partnership underscores the message that with the right support and determination, any finish line is achievable.
Zalando, the official sponsor of the BMW Berlin Marathon, provides runners with the necessary equipment to elevate their performance. As runners gear up for the marathon, Zalando offers functional sportswear designed to enhance comfort and performance, helping athletes reach their goals and push their limits.
Generali Germany, a partner since 2018, promotes active and healthy lifestyles through its sponsorship of the marathon. With a focus on sustainability and environmental consciousness, Generali’s initiatives aim to make major events like the BMW Berlin Marathon more sustainable, emphasizing the health benefits of running and its eco-friendly nature.
ERDINGER Alkoholfrei, the refreshing beverage partner of the marathon, provides isotonic drinks to replenish finishers after the race. With low calories and essential vitamins, ERDINGER Alkoholfrei supports runners in their post-race recovery, emphasizing the importance of a balanced diet and healthy lifestyle.
As the official Partner and Sustainability Consultant of the BMW Berlin Marathon, EY is dedicated to advancing sustainable practices in sports. By collaborating with event organizers, EY aims to develop strategies to enhance the marathon’s sustainability, reflecting the company’s commitment to environmental stewardship and innovation.
NORQAIN, the Official Timing Partner of the marathon, celebrates precision, endurance, and determination in running. With a focus on supporting runners in achieving personal bests, NORQAIN’s high-performance sports watches embody the spirit of the global running community, encouraging individuals to pursue their goals.
Maurten, known for its Hydrogel Technology, offers runners a scientific approach to fueling during training and races. By providing carbohydrates without compromising performance, Maurten’s products help runners optimize their nutrition and enhance their running experience.
VILSA, a mineral water partner of the BMW Berlin Marathon, combines naturality with sustainability. Committed to environmental conservation and resource preservation, VILSA offers refreshing mineral water products that support the well-being of individuals and the planet, reflecting the company’s dedication to nature and future generations.
In conclusion, the BMW Berlin Marathon brings together a diverse group of partners who share a common goal of promoting health, sustainability, and personal growth through running. As the marathon continues to inspire athletes and spectators alike, these partnerships underscore the importance of collaboration and innovation in the world of sports and beyond.
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